At The Scope, founder Alicia Brunker curates an exclusive collection of luxury furnishings, lighting, and decor from emerging designers that she believes will become the next icons of our generation. With a select talent roster, the brand promotes each designer’s discoverability, and the growth of their craft.
Meanwhile, The Scope’s e-commerce platform educates buyers on the artful aspects of design through editorial content and tactful product descriptions, empowering them with the proper knowledge of why an item is significant and the potential it has to increase in value over time. By promoting this informative discussion around a homeware’s materiality and craftsmanship, the website revolutionizes the shopping experience from a mindless task to a meaningful skill.
After earning her master’s degree in journalism at New York University, The Scope’s founder Alicia Brunker has given a voice to rising and established talent through her editorial work. With her journalistic experience as a freelance writer, Alicia has contributed to a variety of publications, including Architectural Digest, T: The New York Times Style Magazine, Departures, and Women’s Wear Daily, focusing on subjects immersed in luxury design and art.
Her curiosity in the craftsmanship of high-end furnishings and decor has taken her around the world, including Sweden, Hong Kong, Switzerland, Paris, and Dubai. These journeys across the globe and extensive reportage in the luxury market have allowed Alicia to develop an irreverent eye for quality design that she is eager to share with a larger audience beyond the limits of the creative communities in New York City. And, as a result, The Scope was born — an e-commerce platform that puts the designer’s story at the forefront.